It’s been a catastrophic four months for Malaysia Airlines, which suffered the twin tragedies of losing everyone on board flights MH17 and MH370. Now the airline appears to have launched a questionably named competition in a bid to rebrand. The contest For any other airline, having a “bucket list” contest might be a harmless gimmick to encourage customers to use its services. But for Malaysia Airlines, it was yet another — seemingly obvious — reminder that the company has been at the center of Malaysia Airlines has scrapped the title of a competition asking people what activities and destinations are on their "bucket list," acknowledging it was inappropriate given the two deadly disasters it has suffered this year. A bucket list is a term used KUALA LUMPUR, Malaysia (AP) — Malaysia Airlines has scrapped the title of a competition asking people what activities and destinations are on their "bucket list," acknowledging it was inappropriate given the two deadly disasters it has suffered this year. Someone -- no, make that several someones -- at beleaguered Malaysia Airlines must have simply lost their sensitivity to sensibility, for there is no other way to explain the rollout of an "Ultimate Bucket List" marketing campaign for an airlines that has Kuala Lumpur: Malaysia Airlines has renamed a promotional competition asking people what activities and destinations are on their "bucket list" after acknowledging it was inappropriate given the two deadly disasters it has suffered this year. A bucket list .
KUALA LUMPUR, Malaysia, Sept. 3 (UPI) --Malaysia Airlines has renamed an "Ultimate Bucket List" promotion in Australia and New Zealand after the death-referencing title was decried as in poor taste. The airline, which began the promotion Monday by asking Malaysia Airlines Ltd. scrapped its “Bucket List” advertisement campaign after it sparked criticism on social media. The airline, which suffered two disasters this year that claimed the lives of 537 people, will stop the “inappropriate” campaign in .
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